Client Overview

JT Capital Group is one of the best real estate investment firms in the world. They focus on buying institutional-grade multifamily properties. They have a lot of experience in the industry, having done more than $25 billion in deals and raised more than $1 billion in equity. Their goal is to make sure that their partners and investors get high-quality investments that will grow over time and add value. 

JT Capital stands out in the crowded multifamily investment space because it puts a lot of emphasis on making decisions based on data, being open, and building a brand that will last. 

Customer Issue

Even though JT Capital Group had a good track record and was good at investing, they had a lot of problems with design and branding: Their digital presence (website, investor-portal graphics, asset-management interfaces) didn't fully show how high-end and institutional their business was, which made the brand promise and perception not match up. Reports, fund-offer literature, and case studies that investors received were not visually consistent and did not have a unified design system. This made their message seem less professional and clear.

To stand out in a crowded market, marketing materials for raising equity, showing off fund offerings, and talking about asset-management performance needed to be made faster, look better, and tell better stories. They needed ongoing creative help for new asset launches, fund updates, and thought leadership content, but they didn't want to hire a traditional agency on a one-time basis because it would cost too much.

Solution We Provided

Olack Agency became JT Capital Group's strategic design partner, with a subscription model for creative services that allowed continuous, scalable design support. The most essential elements of the solution were:

• Brand Refresh & Design System: We built an entirely new brand style guide for JT Capital typography, colour palette, imagery style, iconography, and layout templates to facilitate consistency across digital (website, investor platform) and print (fund literature, offering decks).

• Website & Digital UI/UX: We rebuilt the JT Capital website with minimal, upscale visuals and improved user experience tailored to sophisticated investors, offering case-studies, fund performance, and team credentials in an attractive, design-friendly way.

• Investor-Communications Materials: We created templates and custom deliverables for offerings, investor reports, pitch books, and thought-leadership pieces, enabling JT Capital to launch high-quality collateral with speed and brand consistency.

• Ongoing Creative Subscription Support: Under a monthly subscription model, JT Capital had on-call access to Olack's design team for updates, new campaign materials, social graphics, microsite design, and collateral for new fund launches without the long lead times and high cost overheads of agencies.

Sectors of Work

Olack's design for JT Capital Group focused on the following strategic priorities:

• Funnel Website Design: Designing a site built for the conversion of investors and the generation of inquiries.

• CRO-Maintained Design: Continuous optimization for higher conversion rates, usability, and engagement.

• Trust-Focused Brand Experience: Creating a visual brand that exhibits transparency, success, and credibility.

• User-Centric UX: Simplifying the investor process through data-driven design principles.

• Case Study Integration: Emphasizing real performance data and evidence to increase brand authority.

• Cross-Device Optimization: Delivering pixel-perfect performance across all devices.

• Website Speed & SEO Optimization: Enhancing technical performance to enhance visibility and conversions.

Result

• Through Olack's ongoing collaboration, JT Capital Group achieved:

• A trust-building, conversion-driven website increasing investor inquiries and engagement.

• A unified and modern digital footprint consistent with their institutional brand.

• Faster creative turnaround for asset launches and campaigns via Olack's subscription process.

• Improved SEO and page performance, leading to greater visibility and lead quality.

• Simplified investor communications complemented by unified visuals and design systems.

Key Benefits

• Continuous website optimization without costly redesign loops.

• Fixed monthly cost for ongoing creative and CRO activity.

• Design and messaging confidence-builder.

• Flexible creative support from new fund pages to pitch decks.

• Enhanced conversion flow from visitor to investor inquiry.

In conclusion

For a power investment firm like JT Capital Group, credibility, conversion, and consistency are the top priorities. By working with Olack Agency, they made their website a high-performance funnel, one that not only appears premium but also converts investors based on trust and data-informed design.

If your company is in need of a design subscription that scales with you, Olack provides the tools, systems, and velocity to get it done one conversion-enhanced design at a time.